I took my entire 26-year sales playbook and trained an AI version of myself on it. Five minutes before you knock, it hands you the plan for the exact homeowner you're about to sit with.
Watch the full walkthrough, about 10 minutes.
Most sales coaches left the kitchen table a decade ago. Dustin Rhoades is still in the P&L every week, and the AI is trained on the same brain doing it.
If you run in-home sales, windows, bath, siding, roofs, and you're sitting at three kitchen tables a day and closing maybe one of them, give me 10 minutes.
The two homeowners who didn't buy today told you "we want to think about it" because of something you said, or didn't say, in the first 15 minutes at that table. The deal was lost before you ever got to the number. Every week you run appointments like that is commission you drive home without.
You've been handed plenty of fixes, and they all miss the moment that matters. The old-school training still teaches warm-up like it's 1998. The Instagram clip guys sell phone tactics that fall apart the second you're at a real kitchen table on a Saturday morning. And the generic AI on your phone has never closed a deal in its life, so it hands you advice that sounds smart and lands flat.
None of that coaches you in the field five minutes before you ring the doorbell, which is the only place it would actually change the appointment.
Every homeowner runs a short checklist in their head before they decide to buy, and they all buy for different reasons. There are four types, red, blue, yellow, and white, and pitching all four of them the same way, like every customer is a nail and you've got one hammer, is the number one reason your close rate is stuck.
Your top closer can't explain why they win. They're hitting the brain in the right order without knowing it. The AI knows that order and hands it to you before you walk in.
You don't need to know the neuroscience. The brain stuff is the engine. You just drive.
I took my entire playbook and trained an AI version of myself on it. It's called the Dustin AI Self Coach. You talk to it like you'd talk to a buddy on the phone, and it talks back, in my voice, with the same playbook I used to run a sales floor.
First, within three minutes of getting access, it hands you your Sales DNA Report: which type you handle well, which one you keep torching, and the single biggest thing costing you deals.
Then it gives you your first five Pre-Call Plans. You tell it three things before the appointment and it hands you a plan built for that exact homeowner: how to open, the one question that uncovers what they care about spending money on, and the line most likely to tie the knot.
And the Buyer Read tells you which of the four types is across the table from the first 60 seconds, so you stop guessing how to close them.
I spent 26 years in home improvement, in the field, at the kitchen table, and on the executive side as SVP of sales for a $1.6 billion enterprise. I took one company from $13 million to $37 million in a single year with the margin holding the whole way. I'm not a coach who left the floor in 2010. I'm still in the P&L every week, and the AI is trained on the same brain doing it.
The numbers are real and they're mine: 13 to 37 million in a year, a company taken from 3% to 16% EBITDA in a single month, SVP of a $1.6 billion enterprise, a book on Amazon, and a library of 600 published sales and leadership tips.
[NEEDS INPUT: one real rep story in detail, beginning, middle, end. A windows or bath rep, where their close rate or average sale was before, what changed after they ran the Pre-Call Plan and the Buyer Read, and where they landed. Real name, real numbers, real timeline. Pull from the dumbtax.org assets or coaching recordings. Do not invent it.]
For $17 you get the Self Coach Starter: your Sales DNA Report in about three minutes, your first five Pre-Call Plans, the Buyer Read on your first three appointments, and a 60-second Morning Drill from me every day for 30 days. There's nothing to set up. You talk, it coaches.
You close four-figure commissions. One extra deal a month covers this a hundred times over. A real sales coach who's run a sales team like mine charges $25,000 a month, and most of them haven't sat at a kitchen table in over a decade. You're getting that brain for the price of a tank of gas. If it helps you save one deal you were going to lose, you're up thousands.
There's no fake countdown here. The only real urgency is the appointment on your calendar tomorrow. You can run it blind like always, or you can walk in with a plan built for that exact homeowner.
Click the button, grab the Self Coach Starter for $17, and you'll have your Sales DNA Report in about three minutes and your first Pre-Call Plan ready for tomorrow's first sit.
— Dustin RhoadesGrab the Self Coach Starter and run it on your very next kitchen-table appointment. If the Dustin AI doesn't change how you handle that table, email the words "next appointment refund" and you get your full $17 back. No call, no form, no explaining yourself to anybody.
Results depend on your market, your effort, and the appointments you actually run. The Self Coach is sales training and coaching, not a promise of specific income.
Your instinct is exactly what this reads. Your top closer can't explain why they win either, they just connect with people, which means they're hitting the customer's brain in the right order without knowing it. The AI knows that order and hands it to you before you walk in. You stay you. You just stop running the steps backward.
It's voice-native. You talk to it like a buddy on the phone, pull it up in the field five minutes before an appointment, and walk in ready. No dashboards, no tabs, nothing to set up. If they can call their wife, they can use it.
No. Every concept in here came out of my own P&L, the four customer types, the five points of pain, the closes, the warm-up, built running and leading sales inside a $1.6 billion enterprise. The AI is trained directly on my brain, not a recycled playbook that got watered down passing through five hands.
You never have to know what's happening under the hood. The brain stuff is the engine. You just get told, before you walk in, here's your warm-up, here's the type you're sitting with, here's how to tie the knot. You drive.
The mechanism is the customer's brain, not the product on the table. The read works the same for a window replacement, a bath remodel, a siding wrap, or a roof tear-off. The vertical changes. The brain doesn't.
I built the $17 Starter for exactly that. A three-rep shop shouldn't have to pay enterprise pricing to get enterprise coaching. The homeowner's brain at a $25,000 sale is the same brain that walks into a billion-dollar company's procurement office.
The Next Appointment Guarantee. Run it on your next kitchen-table appointment. If it doesn't change how you sell, email "next appointment refund" within 30 days and you get your full $17 back. No call, no form.
26 years in home improvement, SVP of sales at a $1.6 billion enterprise, and the operator who took one company from $13 million to $37 million in a single year. He wrote the book Dumb Tax, runs Atlas Financial across four lending verticals, and has published 600+ sales and leadership tips. Still in the field every week.
Grab the Self Coach Starter for $17. You'll have your Sales DNA Report in about three minutes and your first Pre-Call Plan ready for tomorrow's first sit.
Get instant access — $17 →$17 · Sales DNA Report in ~3 minutes · Next Appointment Guarantee